Fleurieu to host Tasting Australia media contingentA regional touring program offered as part of Tasting Australia (26 April – 3 May 2012) is set to showcase the Fleurieu Peninsula’s best food and wine to celebrity chefs and visiting media.
Tourism and Regional Development Minister Gail Gago said the Tasting Australia media familiarisation program was designed to highlight the diversity of South Australia to all who participated.
“The Tasting Australia regional tours have been developed to enable media to immerse themselves in their destination, experience the best food and wine we have to offer first-hand and engage with locals who form the backbone of the itinerary and experiences,” the Minister said.
“We target these key food and wine media and attract them to South Australia using Tasting Australia as the experience to develop editorial opportunities across all media.
“Tasting Australia’s regional touring program is expected to generate high-value publicity for South Australian destinations, products and experiences involved.”
The Elbow Room owner and executive chef Nigel Rich said Tasting Australia’s regional touring program encouraged promotion of key tourism locations and local produce.
Mr Rich said he looked forward to sharing fine food and wine with journalists from the UK, New Zealand, USA, Malaysia, France, Sweden, Hong Kong and China.
“Taking part in the Tasting Australia regional touring program allows us to show off the amazing produce and tight-knit community the Fleurieu Peninsula is renowned for,” he said.
“We are eagerly anticipating the media visit and are confident it will inspire more people to visit our region and discover its bounty for themselves.”
International and national media – including celebrity chef Mark Hix and Richard Fox – will spend two days on the Fleurieu Peninsula.
The group will visit local attractions including the BD Farm Paris Creek, No. 58 Cellar Door and Gallery, Adventures Beyond, Kangaroo Island Sailing, Star of Greece Cafe, Willunga Farmers Market, Coriole Vineyards, The Elbow Room and Goodieson Brewery.
In addition to international and national media visiting the Fleurieu Peninsula for a unique food and wine experience, media will be travelling to the Barossa, Kangaroo Island and Eyre Peninsula regions.