Eyre Peninsula to host Tasting Australia media contingentA regional touring program offered as part of Tasting Australia (26 April – 3 May 2012) is set to showcase the Eyre Peninsula’s best food and wine to celebrity chefs and visiting media.
Tourism and Regional Development Minister Gail Gago said the Tasting Australia media familiarisation program was designed to highlight the diversity of South Australia to all who participated.
“The Tasting Australia regional tours have been developed to enable media to immerse themselves in their destination, experience the best food and wine we have to offer first-hand and engage with locals who form the backbone of the itinerary and experiences,” the Minister said.
“We target these key food and wine media and attract them to South Australia using Tasting Australia as the experience to develop editorial opportunities across all media.
“Tasting Australia’s regional touring program is expected to generate high-value publicity for South Australian destinations, products and experiences involved.”
Boston Bay Wines executive chef Tony Ford said Tasting Australia’s regional touring program was an exciting chance to secure promotion of both key tourism locations and local produce.
Mr Ford said he looked forward to sharing fine food and wine with journalists from the UK, New Zealand, Canada, Singapore, China and Ireland.
“Being involved in the Tasting Australia regional touring program enables us to show off the best produce the Eyre Peninsula has to offer,” he said.
“The best way to encourage more people to visit our region is to tell our story to interested members of the media. Tasting Australia gives us that opportunity.”
International and national media – including celebrity chefs Martin Bosley and Matthew Fort – will spend two days on the Eyre Peninsula (27-28 April 2012).
The group will stay at the Port Lincoln Hotel and visit local attractions including the Cleanseas Factory, Adventure Bay Charters, Kinkawooka Mussels Farm, Alex Stenross Maritime Museum, Coffin Bay and Minniribbie Farm.
In addition to international and national media visiting the Eyre Peninsula for a unique food and wine experience, media will be travelling to the Barossa, Kangaroo Island and Fleurieu Peninsula regions.